Integration of Intercom with HubSpot

Advantages of integrating Eventbrite with HubSpot

Centralized management of customer interactions: All customer communications that go through Intercom are automatically synchronized into HubSpot, so you can view and manage all interactions in one place.
Improved lead qualification: Use the data collected in Intercom to better qualify leads in HubSpot and develop targeted marketing and sales strategies.
Automated workflows: Create automated workflows based on customer interactions captured in Intercom to ensure instant follow-ups and personalized communications.
Increased sales efficiency: Sales reps can access detailed communication logs to make better-informed sales calls and improve close rates.
Comprehensive customer profiles: Combine data from Intercom and HubSpot to get a complete picture of your customers, helping you to better understand their needs and behavior patterns.

Preparation:

HubSpot account: Make sure you have a HubSpot account with the required permissions.
Intercom account: Make sure that your Intercom account is active and provides the necessary authorizations for integration.

Start integration:

HubSpot Marketplace: Go to the HubSpot App Marketplace and search for "Intercom".
Find the Intercom app: Select the Intercom App from the search results and click "Connect App".

Authentication:

Login to Intercom: You will be redirected to an Intercom login page. Log in to your Intercom account.
Grant authorizations: Grant HubSpot the necessary permissions to access your Intercom data.

Configure integration:

Set data synchronization: Select which data should be synchronized between Intercom and HubSpot, such as contacts, messages, and user activity.
Set synchronization frequency: Specify how often the data should be synchronized (e.g. in real time, daily).

Create automations:

Set up workflows: Use HubSpot workflows to trigger automatic actions based on Intercom interactions, such as sending an email, creating a task or updating a contact.
Configure notifications: Set up notifications to let your team know immediately when important customer actions take place in Intercom.

Lead management:

New contacts: When a visitor contacts your website via Intercom chat and leaves their email address, a new contact is automatically created in HubSpot.
Lead scoring: Use Intercom data to score leads in HubSpot and launch targeted marketing campaigns.

Customer care:

Ticket creation: when a customer reports an issue in Intercom chat, a ticket is automatically created in HubSpot for your support team to follow up on.
Case tracking: Track the progress of customer communications in HubSpot to streamline the support process.

Marketing automation:

Targeted campaigns: use Intercom data to create and send personalized email campaigns in HubSpot to customers who have shown specific interest in your products.
Interaction tracking: Use Intercom interactions to initiate specific follow-up actions in HubSpot, such as sending a newsletter to customers who have visited specific pages on your website.