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Case Study

Optimizing transparency and sales efficiency in marketing and sales with HubSpot

COMPREDICT, founded in 2016 at TU Darmstadt, is dedicated to the development of virtual sensors that predict the service life of vehicle parts. With renowned car manufacturers as customers, COMPREDICT represents a decisive innovation in the automotive industry.

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CHALLENGE

The challenge

The lack of customizability of Pipedrive limited COMPREDICT in setting up its sales organization and creating more transparency in its business processes. The company also had only limited options for recording communication with customers, automating manual activities and reporting. Due to the sensitive nature of customer data, data protection was a particular focus.

solution

Solution

To overcome these challenges, HubSpot was selected as the suitable CRM successor for COMPREDICT. The sales processes are optimized in the HubSpot Sales Hub. Thanks to the complete data integration of Pipedrive, all customer information could be preserved. Finally, a reporting system was created to optimally track the performance of the sales team and the progress of the company's development.

benefits

Benefits

Reduced workload through automation
Automated processes have significantly reduced the workload in sales.

Greater transparency in the sales team
The increased transparency provided by the introduction of HubSpot ensures better communication within the company.

Improved sales overview
The new tools and processes have provided a better overview of sales activities and sales development.

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