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Case Study

Successful sales optimization with HubSpot Sales Hub

Alpine Fox is a medium-sized trading company from Switzerland that specializes in trading protective equipment. It sells to both public bodies and private companies, primarily in Switzerland.

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CHALLENGE

The challenge

Alpine Fox lacked a structured approach for B2B and B2G sales. The sales organization was mainly based on Excel and there was no tool for reporting. There was also a desire to expand the sales force and make the long sales cycles more efficient. There were no display options for this.

solution

Solution

The HubSpot Sales Hub Professional was introduced to solve these challenges. This made it possible to map the sales structures and customer data. In addition, a reporting system was set up and targets defined for the sales force. The B2B and B2G processes were separated, displayed and optimized. Finally, a training course was held for users to familiarize them with the new processes and tools.

benefits

Benefits

Increased transparency
The introduction of the HubSpot Sales Hub Professional has resulted in increased transparency, which is particularly beneficial for projects with a long sales cycle.

Improved overview of tenders
A better presentation of tenders has led to a better overview of larger orders and better conversion rates.

Effective reporting
Thanks to the newly introduced reporting, the results of the individual lines of business could be better presented and analyzed.

Effective training
The training provided enabled users to use the new system quickly and effectively.

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