Digital transformation at Elsner Elektronik with HubSpot
Elsner Elektronik is a leading family business in control technology for "the building of tomorrow". As a family-run business from the northern Black Forest, the company has recently undergone a generational change in management and employs around 100 people.
The challenge
The challenges facing Elsner Elektronik were manifold. The combination of SageCRM and Sage100 ERP no longer met the company's requirements for modernity. The poor user-friendliness of the old system led to dissatisfaction in the sales and service team and severely restricted the digitalization of the company. In addition, the data from the ERP and CRM systems was only incompletely synchronized. There were many isolated solutions in the marketing area, which required a great deal of manual effort and limited transparency.
Solution approach
The HubSpot Professional Suite solution with a focus on marketing, sales and service and Operations Hub was set up and integrated with the ERP system and the website. Sales and service processes in the outdated CRM were analyzed and all data completely migrated. Marketing activities were consolidated and mapped with marketing automation workflows. The international sales team was trained and the ERP system was synchronized with HubSpot. Finally, a customized reporting system was set up for the management.
Benefits
Simplified work processes
The introduction of HubSpot has resulted in a significantly improved overview of work processes.
Reduction in processing times
HubSpot has led to a significant reduction in the workload for employees across all departments and thus directly to shorter response times.
Process optimization
By digitizing and accelerating marketing processes, more time is invested in providing high-quality customer service.
More efficient collaboration
Access to a shared platform has made collaboration between departments more structured and effective and minimized handover errors.
Optimized decision-making through reporting
Consistent reporting on the current status of internal and external sales enabled optimized corporate management by the management and department heads.
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