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Case Study

HubSpot in food retail: increased sales efficiency and realized controlling

Zueggcom, based in Lana in South Tyrol (IT), is an internationally active trading company. Specializing in flavours and the development of raw materials for the food industry, the company plays a central role in the production of consumer goods in the manufacturing industry.

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CHALLENGE

The challenge

The biggest challenges were the high dependency on the existing customer relationship and the lack of transparency. Previously, new customers were acquired by chance and reporting took place in the ERP system or in Excel lists. The lack of transparency meant that the sales staff had little support in their sales process.

solution

Solution

To meet these challenges, Zueggcom's sales processes were analyzed and optimized in several workshops. This was followed by the implementation of HubSpot CRM with the Sales Hub and Marketing Hub modules, which were linked to the company's ERP system and mapped the company's sales processes. Based on this implementation, HubSpot was used to develop a sales controlling system for managers and sales staff. In addition, a new process in new customer acquisition ensures dozens of new customer appointments every month.

benefits

Benefits

Sales optimization
HubSpot allows bottlenecks in the sales process to be quickly identified and eliminated.

Improved controlling
The new CRM system enables effective controlling and reporting within a month.

ERP-CRM link
Thanks to the connection to the ERP system, customer sales are recorded and analyzed in HubSpot.

Lead generation
Telemarketing generates up to a dozen additional sales appointments per sales employee every week.

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