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Case Study

SaaS sales in focus: Dropslab Technologies relies on HubSpot

Dropslab Technologies is an emerging company specializing in the development of an Argumented Reality platform for engineering companies and medical technology. With the approach of increasing the productivity of employees in manufacturing and healthcare, Dropslab Technologies is currently in a development phase towards becoming a SaaS company.

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CHALLENGE

The challenge

The new development of the product presented Dropslab Technologies with numerous challenges. The entire sales organization had to be restructured and a sales controlling system had to be established from scratch. In addition, the number of new customer inquiries was heavily dependent on the founders' network. This limited the ability to effectively market the benefits of the new workforce and QM platform and drive the company's growth.

solution

Solution approach

To meet these challenges, Dropslab began by choosing HubSpot and setting up the marketing, sales and service hubs. In several workshops, the sales processes were recorded, structured and mapped in the software. Trade fair processes were integrated in order to implement new customer information directly into the new structure. The team also received intensive training in order to master the design of sales and the effective use of the new tools.

benefits

Benefits

Rapid CRM implementation
A powerful CRM system was implemented within a month.

System integration
HubSpot was effectively linked to existing systems, enabling data analysis.

SaaS expertise
Shared important knowledge on building a SaaS sales organization and expanded knowledge on SaaS sales.

Process optimization
The new hubs significantly improved the transparency and optimization possibilities of the sales processes.

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